If you run a business, you need to stay on top of your marketing efforts to draw in new customers, and make repeat customers out of the people who already rely on your products or services. With more and more marketing being done online, now is the perfect time to incorporate video into your marketing efforts. A whopping 78% of people watch videos online each week, and 55% watch videos online every single day. Creating memorable and visually attractive videos is no small task, but the results can be well worth the effort.
Your message will be better processed and more easily recalled
Most people remember information more accurately and completely when they see and hear that information, compared to reading it. A video complete with sound and imagery is much more impactful on a potential customer than a block of static text. Video also lets you condense and simplify content that might be hard to convey in text alone. In doing so, you can get key messages about your business across clearly, and in a shorter amount of time.
Another benefit of a video is that it can be paused, rewound, and replayed. So if a viewer misses an important point, he or she can go back in the video or watch it all again from the beginning.
Videos offer a higher level of engagement
Written content doesn’t offer much in terms of engagement with the reader. And trying to communicate multiple or complex points in text alone can cause engagement levels to plummet. Videos, on the other hand, give you the chance to put a human face on your content, which resonates more with viewers and helps hold their attention – 65% of viewers watch more than ¾ of a video. Video also allows you to frame your messages more effectively and offer clearer explanations through the use of graphics or other visuals.
Your messages are made sharable
There’s a reason why videos go viral online far more often than essays. It’s partly due to the two reasons listed above, but also because videos are easy to share with friends, family, and colleagues through emailed links and social media posts. The more your video is shared, the more your message is spread, and the more potential customers you’ll be able to reach.
Bump your search engine ranking
To ensure that prospective customers can reach you at precisely the time they’re looking for your services, your website needs to rank high on search engines. Search engines tend to see video content as more valuable than text. Having video on your site can help boost your search engine optimization efforts, and get you found online.
Target customers at multiple points
Another benefit of videos is that they’re versatile, and can be viewed just as easily on desktop computers as they are on laptops and smartphones. That’s important with online video now accounting for 50% of all mobile traffic. No matter the device your prospective customer is using, he or she will be able to watch your video. You can also post your video in various spots – on social media, on your website, and on other websites – to cast an even wider net.
Costal Productions films and produces videos that will look fantastic on any medium you choose such as a retina display IPhone video shared among friends in a social setting or a video projected in a boardroom meeting. No matter what message you are trying to project, Costal Projections will capture it, and ensure viewers will be mesmerized by the premium quality we offer. We invite you to look at our video gallery to see for yourself.